Projects
View and learn more about my ongoing and past projects!
Food, Lifestyle, UGC Creator
Since 2021, I've turned my passion for food photography and videography into a thriving user-generated content (UGC) side hobby. With a growing community of over 10,000 followers across Instagram and TikTok, I've partnered with more than 70 restaurants and businesses to boost their online presence. Each collaboration has sharpened my digital marketing skills while letting me do what I love – creating visually compelling and short-form content that showcases my creativity and drives real engagement.
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Adobe
Student Ambassador Program
As a student at UC Riverside, I actively serve as an Adobe Student Ambassador for Adobe At UCR, a creative club committed to guiding students through Adobe programs and cultivating essential skills for careers in design and digital marketing. This club operates via the Adobe Student Ambassador Program. Through this club and program, I lead initiatives including designing marketing materials and hosting Adobe-related workshops to help strengthen organizational visibility. As a team, we host these workshops in collaboration with other active organizations on campus, such as the American Marketing Association, a business organization that I've served on the executive board for.
Sample work of creative assets designed for Adobe at UCR. Used for social media promotion.
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By Kaitlyn Tran.
Chipotle Marketing Plan
Marketing & Distribution Management
My marketing plan serves as a strategic guide that offers insight into Chipotle’s target market, dynamic growth, and a forward-thinking approach to revolutionizing the fast-casual dining experience. Chipotle continues to strengthen its brand awareness and increase market share through relevant advertising campaigns and CRM initiatives. This comprehensive analysis examines Chipotle's current marketing landscape, key objectives, and challenges, supported by an in-depth SWOT analysis. Additionally, I propose actionable marketing strategies and implementation programs aligned with historical budget parameters and controls.
Federal Trade Commission Act of 1914
Ethics and Law in Business and Society
The main objective of this policy paper is to provide an in-depth analysis of the Federal Trade Commission Act, examining its historical context, implementation, impacts on business and society, and overall effectiveness as a regulatory policy. Firstly, the historical section will delve into the prevailing economic conditions and public policy concerns that prompted the government to adopt this legislation. Secondly, the paper will examine the implementation process of the FTC Act. Thirdly, the analysis will focus on the impacts of the act on both business and society at large drawing upon ethical theories and principles. Lastly, the paper will evaluate the strengths and weaknesses of the FTC Act. This section will assess the act’s overall effectiveness in achieving its objectives and propose recommendations for future policymakers.
Office of Publicity
Commissioner of Publicity
During my senior year at Gabrielino High School, I served as the Commissioner of Publicity for our Associated Student Body (ASB). This website provides an overview of my role, showcasing creative projects, key responsibilities, and highlights from the 2021-2022 school year. Here, you’ll find examples of my graphic design work, insights into project management, and advice for future leaders of the publicity office.
